Papas Shorts Projects
Brand Identity, Apparel Design, Product Photography, and Packaging Design
During the fall of 2019 I had the pleasure of working with Papas Shorts in Berlin, Germany. The following are some of my favorite projects from that time.
Understanding the Papas Shorts Customer
The first project I worked on for Papas Shorts was a mood board and customer personas to help solidify the brand’s identity.
Logo Shirts
For this project, we wanted to create logo t-shirts with assorted icons.
Initial Concepts & Social Media Poll
I created a wide range of concepts that we narrowed down to our top 8. We then posted them to Instagram and Facebook for customers to vote on as a way to engage with our community and get their feedback.
Tech Pack
Once we had our top 4 designs, I created a tech pack to send to our manufacturer. This process also included meetings with the manufacturer to review samples and establish a sizing chart.
Final Product
Papas Boxer Shorts
During my time on the team, we launched Boxer Shorts. As part of this, I developed several prints as well as new packaging.
Pattern Ideation
Packaging Ideation
I played with a few different ideas that were brand appropriate and would work well with existing packaging.
Final Product
Photoshopped Christmas Card
For the holidays, the team wanted to send a fun christmas card to their customers. I edited this image of David Hasselhoff dressed as Santa on the beach to include them and it was a massive hit.