Crescent Coffee Company
Logo, Branding, & App Design
Crescent Coffee Company is an emerging small business that provides high quality, small batch roasted coffee beans. I worked with the founder, Ashton Dierks, to develop the brand’s identity. I designed his logo, brand guidelines, and concepts for his app and website.
Brand Guidelines
I used Adobe Illustrator to design the company’s logos and iconography, then created a brand guideline deck using Adobe InDesign.
App Design
The following wireframes were created using Figma.
Low Fidelity Wireframes
Low Fidelity Prototype
This interactive prototype shows basic functionality of the app’s initial design concept.